When you’re trying to get your message into the marketplace, the cardinal rule will always be ‘WHO’ are you targeting . . . ‘WHO’ do you want your message to reach?

The first question a reputable marketing consultant will ask you is “Who are you targeting?” And, you can’t target everybody because not everybody wants your product or service.

And, you also can’t assume that even if your product or service fills a need that’s required in the marketplace that it will be successful. Because, if nobody wants to buy it, it’s going nowhere!

This is a step-by-step video course created for business owners wanting to define their target audience. 

This course is not about thoery. It's practical, logical and it's guaranteed to work when applied. Everything taught is tested and proven in the real world - it works!

This course gives you easy steps to follow at your own pace . . . using video demonstrations with transcripts, audio and worksheet, to teach you customer segmentaion and the 4 Ws of your target market's demographics . . .
the Who . . . the Where . . . the When . . . and . . . the Why.