Defining Your Target Market for Laser Focus Marketing
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Watch the video above To Optimize your selling time
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Lesson Summary:
Targeting your specific target market is crucial to the success of your selling. You'll only focus on acquiring only A or B customers, and eliminate any potential C customers.
What you'll learn in this Lesson:
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Video Transcript
Homework Assignment
The one you like to visit or hear from, the one you have a good relationship with - this is your best customer.
According to Pareto’s law, 80% of your business comes from 20% of your customers. So, who are your 20%? They are likely to be your A/B customers.
This is the most challenging of the demographics because it's more subjective dependent on who is making the decision to buy. This could be based on lifestyle, industry, personality or management role.
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Fran Piggott
Instructor
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