Competition Is Healthy!

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Lesson Summary:

Once you know everything about your competition, you will know where their weaknesses and strengths lie and then be able to take them on in any situation, because you'll no longer fear them!

What You'll Learn In This Lesson:

Are they really your competitor?
Where are they based?
Servicing your market share.
Your competitors' marketing strategy.
What makes your products different. Your Unique Selling Proposition (USP).

Downloads/Resources

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Video Transcript

OPEN

Homework Assignment

Taking action moves you forward
to achieve the outcome
YOU want.

DOWNLOAD

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Frequently Asked Questions

How do I create my USP?

Find out what it is that makes you different from your competitors - stands you out from the crowd in a better way. Then create a tagline with a maximum of 5 words, starting with a verb, and include the benefit you or your product makes to the end user. e.g. Breathing Oxygen Into Your Sales.

How do I know which competitors not to fear?

You may find that the competitors you are most fearful of, aren’t your competitors because their target market doesn’t match your A/B customer profile!

How do I compete with 'Big Players' in the marketplace?

You can't if you're a small player. You don't have the equivalent resources available to you that the Big Players have. Focus on servicing your portion of the market share with excellence and grow slowly.

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Fran Piggott
Instructor

How can I help you?
I look forward to answering
your questions.