The ABC of Selling - B = Benefits

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Lesson Summary:

The salesperson who builds benefit after benefit is the professional and successful one.

Understanding motivational forces allows a salesperson to create a desire to buy by appealing to a buyer’s wants. And what we all want when buying is benefits.

What You'll Learn In This Lesson:

  • How to turn the features of your products or services into benefits the customer wants.


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Video Transcript

Homework Assignment

Taking action moves you forward
to achieve the outcome
YOU want.

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Fran Piggott

Fran Piggott

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