Justifying  Your Products' Pricing

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Lesson Summary:

You may have a great product or service but it’s going nowhere until you convince your prospects that they need it, want it and can afford it.

Emphasize on how your product or service will benefit your customer. You know how to solve your customers’ problems and make their lives easier – but you need to make sure they know it too! Apply the “So what?” or “What’s in it for me?”  or “Why should I order?”  principle!

What You'll Learn In This Lesson:

  • How to sell on BENEFITS and not features to justify your value.
  • All the things to consider about the pricing for your products or services.


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Video Transcript

Homework Assignment

Taking action moves you forward
to achieve the outcome
YOU want.

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Fran Piggott

Fran Piggott

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