This Module Covers . . .
Once you know everything about your competition, you will know where their weaknesses and strengths lie and then be able to take them on in any situation, because you'll no longer fear them!
Competition SWOT Analysis:
An in-depth SWOT comparison of your main competitors and their products is a useful tool for your selling pitch. Focus on your strengths when going up against a competitor without ever having to criticise them or their products.