Balancing Customers for Sustainability

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Watch the video above to Ensure Your Customers Are Balanced

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Lesson Summary:

By the end of this lesson, you'll be able to know which customers are unbalancing your business and how not to become an extension of one or two big businesses.

This lesson will teach you how to stay in business with a customer base spreading their gross profits evenly.

What you'll learn in this Lesson:

  • If there are any customers 'owning' too many of your sales.
  • How to fix an unbalanced customers problem.


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Video Transcript

Formulated Worksheet

Homework Assignment

Frequently Asked Questions

How often should I do this exercise?

Every 6 months.

How do I keep a dominant customer and grow my sales?

Separate your customers into two groups. Keep the dominant customer as its own entity in one group and all the others in the other group. In effect, you'll be operating two businesses sharing some common resources.

How do I make non-profit customers profitable?

Increase your price to a profitable level. If they leave you, replace them with a new  A or B customer.

Where do I find this information?

In your financial results. Using a financial software package makes it a lot easier for you.

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Fran Piggott

Fran Piggott

How can I help you?
I look forward to answering

your questions.

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