Balancing Customers for Sustainability
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Watch the video above to Ensure Your Customers Are Balanced
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Lesson Summary:
By the end of this lesson, you'll be able to know which customers are unbalancing your business and how not to become an extension of one or two big businesses.
This lesson will teach you how to stay in business with a customer base spreading their gross profits evenly.
What you'll learn in this Lesson:
- If there are any customers 'owning' too many of your sales.
- How to fix an unbalanced customers problem.
Downloads/Resources
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How effective is your content at each of the following?
Very Effective | Somewhat Effective | Slightly Effective | Not Effective |
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|---|---|---|---|---|
Educating your buyer |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Differentiating from your competitors |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Getting shared socially |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Converting buyers to a desired action |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Generating organic/SEO traffic |
Very Effective |
Somewhat Effective |
Slightly Effective |
Not Effective |
Disagree | Neutral | Agree |
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|---|---|---|---|---|---|
I have the time to create interactive content. |
Disagree |
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Neutral |
|
Agree |
I can quickly bring interactive content to market. |
Disagree |
|
Neutral |
|
Agree |
I know how to make my content interactive. |
Disagree |
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Neutral |
|
Agree |
I have the resources to create interactive content. |
Disagree |
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Neutral |
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Agree |
I have budget to create interactive content. |
Disagree |
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Neutral |
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Agree |
You've completed this assessment! 
You've got a lot of work to do!
Your content is mostly passive—but you are still ahead of your marketing peers. Per Content Marketing Institute’s Interactive Content Research Study, the percentage of marketers using interactive content is still pretty low (less than 50%).
You've an incredible opportunity to get your content performing at a higher level.
Interactive content is almost twice as effective as static content at converting visitors so do not waste one more minute on more static content. Take a look at all of your existing content and figure out ways to take what you have and make it fun and interactive via quizzes, surveys, polls, calculators, infographics, etc.!
Whoa! Time to celebrate! 
!You are indeed among the few who really 'get it' when it comes to the interactive content experience. Content Marketing Institute’s 2017 Interactive Content Research Study puts the percentage of marketers using interactive content at 46%! Keep up the good work and continue to scale your static content into useful and engaging interactive content experiences!
This assessment quiz that you just took is a great example of fun, interactive content that will help you get your audience engaged! So create fun tests that helps your audience discover a little bit more about themselves. Signup for Smart Quiz Builder below to get started!
Frequently Asked Questions
How often should I do this exercise?
Every 6 months.
How do I keep a dominant customer and grow my sales?
Separate your customers into two groups. Keep the dominant customer as its own entity in one group and all the others in the other group. In effect, you'll be operating two businesses sharing some common resources.
How do I make non-profit customers profitable?
Increase your price to a profitable level. If they leave you, replace them with a new A or B customer.
Where do I find this information?
In your financial results. Using a financial software package makes it a lot easier for you.
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Fran Piggott
Instructor
How can I help you?
I look forward to answering
your questions.