Defining Your Target Market for Laser Focus Marketing

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Watch the video above To Optimize your selling time

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Lesson Summary:

Targeting your specific target market is crucial to the success of your selling. You'll only focus on acquiring only A or B customers, and eliminate any potential C customers.

What you'll learn in this Lesson:

  • How to identify your perfect customer.
  • Where they are.
  • Who they are.
  • Why they buy.
  • When they buy.


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Video Transcript

Homework Assignment

Frequently Asked Questions

How do I know who my best customer is?

The one you like to visit or hear from, the one you have a good relationship with - this is your best customer.

What is Pareto's Law?

According to Pareto‚Äôs law, 80% of your business comes from 20% of your customers.  So, who are your 20%?  They are likely to be your A/B customers.

What is psychographic demographics?

This is the most challenging of the demographics because it's more subjective dependent on who is making the decision to buy. This could be based on lifestyle, industry, personality or management role.

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Fran Piggott

Fran Piggott

How can I help you?
I look forward to answering

your questions.

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