Justifying Your Products and Services Pricing
You may have a great product or service but it’s going nowhere until you convince
your prospects that they need it, want it and can afford it.
There is an industry standard price and your customer's resistance ceiling price. Your price needs to fit somewhere between these two, closer to the ceiling price.
What You'll Learn In This Lesson:
Taking action moves you forward
to achieve the outcome
Let's measure your progress with this Quiz . . .
[DAPLessonComplete course_id=3 ][/DAPLessonComplete]
Frequently Asked Questions
Google a few websites with the same or similar products for their pricing, then calculate an average price from these various results.
The marketplace will resist to pay it and prefer to negotiate a discount.
Emphasize the benefit your customer will receive from using your product - apply the "what's in it for me?" or "so what?" principle - and your price will never be too high.
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