The Secret of Verifying Your Target Market
Who's your target market? The first question a reputable marketing consultant will ask you is “Who are you targeting?” And, you can’t target everybody because not everybody wants your product or service.
And, you also can’t assume that even if your product or service fills a need that’s required in the marketplace that it will be successful. Because, if nobody wants to buy it, it’s going nowhere!
The Influence of Pareto's Law
The easiest way to verify your target market is by using your sales results which have been gathered into your financial records. Where you will find that according to Pareto’s law, 80% of your income being generated, comes from 20% of your customers.
So, who are your 20%? Once, you know this, you need to find more customers like these because these are the people who like and buy your products or services. You’ll be amazed at, once you’ve verified your target market, they’ll suddenly start appearing around you.
About This Course
This is a step-by-step video course created for business owners wanting to define their target audience.
This course is not about thoery. It's practical, logical and it's guaranteed to work when applied. Everything taught is tested and proven in the real world - it works!
This course gives you easy steps to follow at your own pace . . . using video demonstrations with transcripts, audio and worksheet, to teach you customer segmentaion and the 4 Ws of your target market's demographics . . .
the Who . . . the Where . . . the When . . . and . . . the Why.
Defining Your Target Market
Immediate access to the entire course
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You can cancel your purchase of this course within 14 days from the date of transaction and receive a refund, provided that you have not started downloading or streaming any part of the course.
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Yes. If you are a business owner.
Absolutely! We want you to succeed as quickly as possible. However, be aware of the Terms & Conditions Policy in the the guarantee above.
Every business needs to target a specific buying audience. The better you know who that audience is the easier it will be to acquire customers.
Yes. You still need to target a specific group of people. You will keep tweaking your target audience as you gather information from your sales.
Because they are using up all your resources and not allowing you to further your relationships with your A or B customers.